Expertise. 4Service™ — is a well established and very experienced company. We were the first specialized Mystery Shopping provider on the post-Soviet territory and have carried out more than 300.000 mystery assignments in various service industries since 2001 across over 400 completed Mystery Shopping projects. We now have in-depth expertise in the many industries including: retail, banking and financial services, public catering services, retail fuel and oil products, and telecommunications. Our clients...

Shopmetrics. Shopmetrics provides world-class Mystery Shopping software. 4Service clients have full on-line access to mystery shopper reports and analytics using Shopmetrics system (USA). Shopmetrics is the top Mystery Shopping software product currently on the market; moreover, it is the only one to have been completely localized into Russian. Dozens of major Mystery Shopping providers all over the world (USA, Europe and Asia) and thousands of client companies are using Shopmetrics systems, which provides a convenient and efficient interface, allows for online analytics, and also ensures strict confidentiality.

Mystery Shopper geography. We currently employ 52.500 trained mystery shoppers in hundreds of towns all over Russia, Ukraine, Kazakhstan, Belarus, Moldova and other post-Soviet countries, thus allowing us to carry out projects anywhere in this region. Continuous investment in mystery shopper recruitment provides coverage even for the most remote regions. All our mystery shoppers undergo a strict selection process and receive introductory and project-specific tuition, following which they have to complete mandatory certification programs.

Regular rotation of mystery shoppers between projects helps us to ensure fresh and unbiased views on service quality and detailed, and sometimes ‘inspired’, comments in mystery surveys. Shopper rotation also decreases the chances of individual shopper being recognized by staff members.

4Service™ is the only company among the post-Soviet Mystery Shopping providers to have introduced the practice of ‘project certification’ — mandatory mini-examination designed to evaluate each mystery shopper’s knowledge of the project specifics prior to carrying out the mystery shopping assignment.

Quality control. We exercise strict control over the quality of our mystery shopping programs. Our system ‘seven steps to quality’ covers all aspects and steps of each part of our operations, and allows us to achieve high authenticity and data quality. Our quality standards regulate recruiting, initial training, knowledge testing and project assignment for mystery shoppers, project-specific training and certification, mystery shop validation, consistency and authenticity checking, and also our mystery shopper grading system based on their assignment history.

Mystery Shopping 2.0. We believe in innovative Mystery Shopping. We use modern pragmatic Mystery Shopping 2.0 techniques, which stimulate active staff sales and strengthen the motivation of our client’s employees. 4Service™ offers a variety of innovative options and practical Mystery Shopping variations, including:

• Traditional Mystery Shopping;
• Audio recorded shops;
• Mystery Calls;
• Suggestive Sell Priority Shops;
• Suggestive Sell /Instant Reward Programs;
• Joker Shops;
• Remedial Shops;
• Integrity Shopping;
• Mystery Employee;
• Acceptance Tracking;
• Third Party Shopping;
• POS auditing.

See Mystery Shopping